Monday, December 1, 2014

aden + anais (PRODUCT)RED Special Edition Organic Swaddle 3-Pack

This is not a sponsored post/review. 
Simply sharing because of the cause behind this product.




Global baby brand aden + anais® and (RED)® today announced a designer collaboration with Jessica Alba, Gwen Stefani and Rachel Zoe for a limited edition organic swaddle pack to benefit the Global Fund and empower parents to take action towards an AIDS-free generation. Launching on December 1, 2014 to coincide with World AIDS Day, 25% of the retail price (100% of aden + anais' profits) from every aden + anais (PRODUCT)RED Special Edition Designer Collection 3-pack will go to the Global Fund to fight AIDS and help end mother-to-child HIV transmission. 

The new aden + anais (PRODUCT)RED Special Edition Designer Collection 3-pack includes three organic swaddles made from soft and breathable 100% GOTS certified organic cotton muslin, each featuring a different designer custom print. These prints include an arrow-inspired pattern designed by Jessica Alba for The Honest Company, a Harajuku Lovers pattern designed by Gwen Stefani, and a paisley pattern designed by Rachel Zoe. 

The aden + anais (PRODUCT)RED Special Edition Designer Collection 3-pack of organic swaddles will retail for $54.95 and will be sold at adenandanais.com, honest.com, and specialty boutiques across the US. More information on the collection and the cause will be available at red.org.

To date, (RED) has generated more than a quarter billion dollars for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIVtesting, and care services. 



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