Monday, December 1, 2014

aden + anais (PRODUCT)RED Special Edition Organic Swaddle 3-Pack

This is not a sponsored post/review. 
Simply sharing because of the cause behind this product.

Global baby brand aden + anais® and (RED)® today announced a designer collaboration with Jessica Alba, Gwen Stefani and Rachel Zoe for a limited edition organic swaddle pack to benefit the Global Fund and empower parents to take action towards an AIDS-free generation. Launching on December 1, 2014 to coincide with World AIDS Day, 25% of the retail price (100% of aden + anais' profits) from every aden + anais (PRODUCT)RED Special Edition Designer Collection 3-pack will go to the Global Fund to fight AIDS and help end mother-to-child HIV transmission. 

The new aden + anais (PRODUCT)RED Special Edition Designer Collection 3-pack includes three organic swaddles made from soft and breathable 100% GOTS certified organic cotton muslin, each featuring a different designer custom print. These prints include an arrow-inspired pattern designed by Jessica Alba for The Honest Company, a Harajuku Lovers pattern designed by Gwen Stefani, and a paisley pattern designed by Rachel Zoe. 

The aden + anais (PRODUCT)RED Special Edition Designer Collection 3-pack of organic swaddles will retail for $54.95 and will be sold at,, and specialty boutiques across the US. More information on the collection and the cause will be available at

To date, (RED) has generated more than a quarter billion dollars for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 55 million people with prevention, treatment, counseling, HIVtesting, and care services.